Pope Benedict XVI
MSNBC: Pope Benedict wins over flock
Catholic.org: Benedict's 1st year - Pope, teacher, consulter more than enforcer, star
People came to see John Paul, they come to hear Benedict.
Wall Street Journal: Branding and the Pope
A senior Vatican official who asked not to be named says that when it comes to worldly goods, Benedict XVI's choice of personal accessories is "completely arbitrary."
The official adds: "He's aware of the buzz, but mostly he laughs about it, because it's so absurd. What does he really have to choose? He doesn't wear a tie or coat. The glasses he wears are the same glasses he wore as a cardinal, as is the pen he writes with."
But because the pope is so lightly accessorised, brands like to be associated with him all the more.
The Holy See - The Holy Father - Benedict XVI
The Pope Blog
Time 100: The New Pontiff Finds His Voice
BBC News: The papacy of Benedict XVI
Wikipedia: Pope Benedict XVI
The Pope Benedict XVI Fan Club

Btw, Happy World Fair Trade Day!
Jean